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Mastering the Art of Connection with Amazon Listings

Sacha Gorelik - Amazon Listings Copywriter, Product Descriptions & Keywords

  • ABOUT Sacha

Who Is Sacha Gorelik?
I am a young, energetic woman who is on a mission to help you optimize your Amazon store! Your listings are the 24/7 salesman of your business. If they don’t say the right things, your potential customer is not going to stay. They just might get distracted, eat some cookies, check their Facebook, or pick up a crying baby… Leaving you crying at the empty shopping cart.

My career in product copywriting started in 2011. I started writing for e-commerce stores such as Walmart, Overstock and of course Amazon. In 2015 I began focusing solely on Amazon and have written about almost every product on the planet! Including dog frisbees, torque socket wrenches, muffin cups, lingerie, exercise cards and anything else you can think of!

I believe the key to a successful listing is the combination of high converting keywords together with irresistible copy. Connecting with customers, and solving their problems is the number 1 way to increase those sales!


  • Do People Actually Read the Listing?
  • The Difference Between Copyright and Copywrite
  • 6 Types of Keywords
  • Long Tail Keywords
  • Order of Importance of Keywords
  • How to Target Your Audience?
  • Where and How to Find Out What Your Audience Needs?
  • How to Emotionally Connect With Your Audience?
  • The Logic Behind the Purchase
  • How to Take Advantage of the Product Description?
  • What’s your USP (Unique Selling Point)?
  • Some NO NO’s for Your Listing


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