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Using Influencer Marketing To Win On Amazon

Joe Sinkwitz - CEO of Intellifluence

  • ABOUT Joe

Joe Sinkwitz is an executive, author, father, and husband, living in perpetually sunny Scottsdale, AZ. Holding dual bachelors of science degrees in Management Information Systems and Operations Management from the University of Arizona and a MBA from W.P. Carey School of Business at Arizona State University, he takes an analytical approach to the softer side of the persuasive sciences and matches it with the technological flair that comes with his 20+ year involvement in digital marketing. Focusing primarily in competitive search marketing (Principal of Digital Heretix), content marketing (Advisor/Board member and former CRO of CopyPress), and influencer marketing (CEO of Intellifluence) over the course of his career and having worked with tens of thousands of clients, websites, and internal projects, he brings that background and distills it publicly for the first time in The Ultimate Guide to Using Influencer Marketing.


  • What is Influencer Marketing?
    • Types of Influencers
    • Who Should Use Influencer Marketing?
  • Why Should Influencer Marketing be Part of Your Strategy, Even if You Just Want More Amazon Sales?
  • How to Set Goals for Your Influencer Campaign
  • Who Exactly Are You Trying to Influence?
  • Which Social Channel Will Bring Sales For Your Business?
  • Determining the Right Influencer Type For Your Campaign
  • Time to Pick the Right Product Influencers
    • How to Pitch Influencers?
    • Local Vs National: Which Influencer Audience Type is Better?
  • How to Handle Your First Product Review
  • Influencer Negotiation: a How-To
  • How to Maximize Exposure on Your Product Reviews
  • Rinse and Repeat: Use the Same Reviewers or Get New Ones?
  • Post-Mortem: Learnings and Takeaways


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