Fernando Cruz is a serial ecommerce entrepreneur who builds brands on the online marketplaces. He has an aptitude for growth and in less than 3 years, he has been able to generate over $10 million in revenue per year and grossing $20M cumulatively. His expertise in Amazon strategy, product selection, and business development has led to the introduction of over 200 products to the market. Fernando is also a partner at Seller Tradecraft, an online community and digital education program for both new and experienced sellers.
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